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Glut and even Earl Norem and Alfredo Alcala (who were both still working on the Savage Sword of Conan comics since the mid-1970s) to create additional characters (along with their back stories), posters, package inlays, box art and mini-comics for distribution with the action figures. Expanding further on the barbarian theme, Mattel hired comic-book writers and artists such as Donald F. Additionally, Roger Sweet has also claimed that he was "really impressed" by the paintings of fantasy artist Frank Frazetta when creating He-Man. Considering that the Conan character was created almost 50 years before the development of the He-Man franchise, it is possible that the Masters of the Universe borrowed many aspects from Conan however, it was not intended to be a toyline for the film after legal agreements were dissolved.
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Out of the three concepts, the barbarian version was chosen to be the basis for the toyline. Originally, He-Man was presented to Mattel executives not as drawings and wax models, but in the form of the He-Man Trio: three figures of three-dimensional prototype models depicting He-Man as a barbarian, a soldier and a spaceman. Furthermore, to sell this toy, Sweet stated that as a powerful figure, it could be applied into any context because the character had the generic name of He-Man. These three prototypes, would later go on to become He-Man. Sweet stated that "to sell this ", he glued a Big Jim figure-another Mattel toy line-into a battle action pose, added clay to its body, and had plaster casts made. According to his 2005 book Mastering the Universe: He-Man and the Rise and Fall of a Billion-Dollar Idea, Sweet knew that if he gave the marketing department something it could sell, he had won 90 percent of the battle. In the race to design the next popular action figure, Roger Sweet-a lead designer for Mattel's Preliminary Design Department-realized that simplicity was the key to success. Following the commercial success of the original Star Wars trilogy and its related merchandise, Mattel launched several successful competing toylines which captured the public's imagination and significantly influenced the toy market.
STAR WARS INTRO GIF LICENSE
In 1976, Mattel's CEO Ray Wagner declined a deal to produce a toyline of action figures based on the characters from Star Wars, due to the $750,000 license ($3,645,724.96 in 2021 dollars) required up front.